01
Fit & discovery
What happens
We learn the business, audience, goals, current problems, features, and constraints.
What we need
Honest context, one decision-maker, and access to the current website.
Exit gate
A written scope both sides understand.
Process
A defined path from “we need a website” to a site you can actually use.
Every stage has an input, an output, and an approval gate. That keeps decisions visible and prevents an endless chain of assumptions.
StageWhat happensWhat we needExit gate
02
Content & structure
What happens
We plan the pages, visitor path, section order, actions, and content requirements.
What we need
Business details, services, logo, usable images, and verifiable proof.
Exit gate
Approved sitemap and wireframe.
03
Visual direction
What happens
We define typography, color, spacing, components, and imagery.
What we need
Consolidated feedback tied to the audience and project goal.
Exit gate
Approved visual direction.
04
Build & internal QA
What happens
We implement the responsive site and test it before client review.
What we need
Prompt answers to content or functionality questions.
Exit gate
A complete preview that passes internal QA.
05
Review & revision
What happens
We process the agreed revision rounds and confirm final details.
What we need
One organized list from the authorized contact.
Exit gate
Written launch approval and payment.
06
Launch & handoff
What happens
We connect the domain, verify HTTPS, test forms, and document ownership.
What we need
Appropriate domain access and a final live-site check.
Exit gate
A verified website and support plan.
Straight answers
Questions worth asking before a project starts.
Do you use AI?＋
Yes, where it improves research, iteration, or implementation. Human judgment directs the strategy, content, design decisions, testing, and final responsibility.
Who owns the website?＋
Ownership, hosting, domain access, third-party services, and transfer conditions are documented before work begins. The client should own their domain and core business accounts.
Can you guarantee Google rankings?＋
No. We can build sound structure, useful content, metadata, and measurement foundations. No honest studio can guarantee a particular organic ranking.
What if we do not have content?＋
We identify what is missing and can help structure the message. Copywriting, photography, and identity are separate needs and must be scoped honestly.
Can we request changes after launch?＋
Yes. Changes can be quoted as needed or handled through a defined care plan. Unlimited changes are not offered because they create unclear expectations.
Start with context
A good project begins with better questions.
Use the guided brief to organize the business, goal, timeline, and current website situation.
Build your brief ↗